We design products that feel clear from the first interaction.

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Overview

Brandboom is a B2B wholesale platform for fashion and apparel: digital line sheets, order management, buyer discovery, the whole sales cycle from presentation to payment. The product had years of credibility behind it, but the brand and the landing page hadn't kept pace with it.

The challenge

Brandboom's users are fashion brands and retail buyers, people who judge a platform partly on whether it looks like it belongs in their world. But the product itself is operational software: inventory sync, invoicing, ERP integrations. The brand had to be credible enough for a finance team and polished enough for a creative director, while serving two audiences with opposite motivations and a feature set where everything internally felt homepage-worthy.

What we did

We defined positioning before visuals, then built the identity outward from there. The landing page was designed as an argument rather than a feature list, leading with the outcome brands want and revealing the product's depth on scroll. Every section shipped as a reusable block, so the marketing team can build new pages without redesigning anything.

Outcome

New brand identity delivered end to end, from positioning to applied visual system.

Reusable comparison page template, built as a modular block the marketing team can reconfigure for any competitor.

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Overview

Mimikry.ai builds custom, private AI systems for enterprise content creation, trained exclusively on your own brand archive and visual identity instead of a generic off-the-shelf tool. Rather than relying on generic AI that makes everything look the same, Mimikry builds you a bespoke content pipeline trained on your archive, your colors, and your visual language, so the output looks unmistakably yours and you own it outright.

The challenge

The category is crowded and every competitor makes the same promises. The site had to signal enterprise credibility and technical depth without jargon, and separate Mimikry from generic AI tools within seconds. It also had to prove ownership and security to skeptical buyers who assume any AI platform leaks their IP.

What we did

We led with a restrained, high-contrast layout that lets the core claim breathe. A comparison table pits Mimikry against generic tools and traditional production across cost, aesthetics, data, and scalability. Real client work anchors credibility, and the system is built to fit existing PIM, DAM, and CMS stacks, so the offer reads as infrastructure rather than another tool to adopt.

Outcome

Designed and built end to end, from positioning and identity through to a fully coded, production-ready site.

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Overview

Banter turns a WhatsApp group chat into a cinematic, AI-driven analysis of the personalities, dynamics, and hidden tensions inside a group. Export a chat, upload it, and watch the group’s story unfold across beautifully animated screens.

The challenge

Raw chat exports are noise, thousands of messages with no shape. The task was to make dense conversational data feel like a story worth sharing: readable, playful, and revealing, without exposing anything sensitive. Data also had to be processed safely and never stored after analysis.

What we did

We designed an upload-to-reveal flow where every insight lands as an animated moment, top talkers, personality archetypes, message stats, red flags, and even the Hollywood film that matches the group’s vibe. An interactive AI Q&A lets people dig deeper (“who’s clearly texting outside the chat?”), and every screen is built to be screenshotted and shared back into the group.

Outcome

Designed and built an upload-to-reveal mobile experience that turns a raw chat export into a shareable, animated story in a few taps.

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Overview

Karwa is Qatar's national taxi and public transport operator. The app is how the country moves, from Hamad International arrivals to daily commutes, limousine bookings and wheelchair-accessible rides. Across October and November 2025, we revamped the entire mobile experience: a full UI/UX redesign, a rebuilt user journey, and a complete design kit handed over development-ready. Eight weeks, end to end.

The challenge

Karwa isn't a greenfield product. Years of features had accumulated on top of each other: several service types, a long list of payment methods from cards to wallets to Apple and Google Pay, and full bilingual support where every screen has to work in Arabic right-to-left as convincingly as it does in English. Because the app runs on a live national service, nothing could be "fixed later" in a follow-up sprint. The design had to be complete and unambiguous the moment it reached the development team, or the ambiguity would become someone's cancelled ride.

What we did

We rebuilt the journey before we rebuilt the interface: mapping every path from opening the app to a driver arriving, then cutting the steps that existed only because of how the old system had grown. From there we redesigned the full UI on top of a single component system rather than screen by screen, so that every state (loading, error, no drivers available, ride in progress) is a defined component rather than an afterthought, and so RTL and LTR render from the same source of truth instead of two diverging designs. The deliverable was a complete design kit: tokenised colour, type and spacing, documented components with all their states, and annotated flows covering the edge cases developers usually have to guess at. We handed over a system, not a set of screens.

Outcome

Full app UI/UX revamped and delivered inside an 8-week window

End-to-end user journey redefined, with redundant steps removed from the core booking path

Complete design kit shipped: design tokens, documented component library, and every screen state specified

Arabic RTL and English LTR built from one component set, removing the drift between the two language versions

A system the client's team can extend for future releases, rather than a one-off visual refresh

Handover made development-ready, with annotated flows and edge cases specified so build could start without a discovery phase

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Overview

Secondz is a chef-curated restaurant and bar guide. Instead of anonymous star ratings, it surfaces real picks from chefs, sommeliers, and trusted locals: the places they actually go on their nights off. We shaped an experience that makes these insider recommendations feel personal, trustworthy, and fast to browse across nine cities.

The challenge

The foundations were set, so the work was pure craft: turn functional wireframes into editorial, premium design without breaking the SEO structure or site speed. The brand had to read modern and cheeky yet premium, scale across landing pages, feature pages, Foodboards, and leaderboards, and hand off clean, dev-friendly assets to their own team for build.

What we did

We built a visual design system, typography, color, imagery treatment, grid, and card styles, then elevated the wireframes into polished, editorial-quality mockups. The homepage leads with bold hero imagery and a clear value prop, conversion banners push app downloads at the right moments, and every template mirrors the app for continuity. The result reads like a design-forward city guide, not a generic app site, and shipped as exportable assets ready for development.

Outcome

Turned functional wireframes into a polished, editorial design system that reads like a city guide, not a generic app site.

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Overview

Anima Films is a London based creative production studio that combines journalistic rigour with a cinematic aesthetic. Its portfolio runs from global brand campaigns to award winning broadcast documentaries, so the website had to feel premium, cinematic, and let the work take center stage.

The challenge

A studio with work for National Geographic, Prada, Netflix, and BBC needed a website that matched the quality of its productions. The challenge was presenting a visually heavy catalogue of films and campaigns without slowing the page down, while keeping a calm, editorial, cinematic tone across every screen size.

What we did

We designed and built the website in Webflow with an editorial, work first layout. The homepage leads with the bold statement "Campaigns That Catalyse. Stories That Move." then drops straight into a grid of featured projects like Life on the Edge, Sea Beyond for Prada, and A Life Underwater. Each project gets its own article page, with smooth transitions and light interactions that keep it alive while staying fast.

Outcome

Designed and built in Webflow with an editorial, work-first layout that keeps a visually heavy film catalogue fast on every screen size.

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Overview

Beyond the Fold is a CRO agency run by seven-figure ecom founders that only charges from the extra profit it generates. No upfront, no monthly, no risk to the client. The site had to sell an offer that sounds too good to be true and make it feel credible, high-status, and inevitable within seconds.

The challenge

A "free until we make you money" pitch triggers instant skepticism. The page needed to answer "is this real?" and "what's the catch?" before the visitor could bounce, while filtering for the only clients who qualify: brands doing 100k+ sessions a month. The hard part was building trust and exclusivity at the same time, without a single hard sell.

What we did

We built a conversion-first landing page that leads with the offer, then earns belief section by section. Founder proof from Kevin Stowe and Bunker Clothing, client results with hard numbers, and a "Beyond the Fold vs standard CRO" comparison table answer "is this real?" and "what's the catch?" before a visitor can bounce. An interactive revenue calculator and an animated profit chart let prospects see their own upside, and two risk-reversal guarantees close the gap, with every path funneling to one action: book a call.

Outcome

Conversion-first landing page that leads with the offer and funnels every path to a single action: book a call

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Overview

Socialystic is a Vancouver-based digital marketing agency built by digital natives with deep roots in advertising and e-commerce. They lead with performance, "Driven by data. Empowered through results," and run the full spend cycle across paid social, search, and e-commerce growth. We redesigned their site to look as sharp as the results they sell.

The challenge

Every marketing agency claims to be data-driven, so the site had to prove it and still feel like a brand with personality. The hard part was carrying a bold, scroll-stopping tone without losing credibility, while organizing a wide service list across advertising, strategy, design, and data into something a prospect could scan in seconds.

What we did

We rebuilt the site as a bold, motion-led experience that opens on the core claim and keeps people scrolling with cheeky, confident copy. Services are grouped into four clear pillars, advertising, strategy, design, and data, and credibility is carried by hard numbers, recognizable agency partners like Google, Meta, Shopify, and TikTok, and the team behind the work. Every path funnels to one action: booking an intro call.

Outcome

Redesigned the full site into a bold, motion-led experience that makes a data-driven agency look as sharp as its results

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Overview

Showtime Analytics powers leading cinema operators globally, built on over a decade of cinema data integrations. They came to Odama to design the front-of-house side of that platform: the point of sale that staff use to sell tickets, seats, and concessions at the counter.

The challenge

A box office screen is used hundreds of times a day under pressure, so every tap has to be fast and hard to get wrong. We had to fit a lot into one flow: seat maps, showtimes, movie browsing, concessions and combos, several payment methods, and voucher scanning, all clear enough for staff to move through without thinking.

What we did

We designed the full sales flow end to end in a focused dark interface. Staff log in with a card or phone tap, pick seats from a live theatre map, browse showtimes and titles, and add concessions and custom combos in a few taps. Checkout supports cash, card, voucher, M-PESA, and QR Pay, with barcode and voucher scanning built in, and closes on a clean order confirmation and receipt. A shared design system keeps every screen consistent as the product grows.

Outcome

Complete box office flow designed from staff login to receipt

Seat selection, concessions, and multi-method checkout unified in one interface

A consistent light and dark-mode design system built to scale across screens

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Overview

Drolux sells premium stock drone videos and photos, delivering stunning aerial visuals for filmmakers, brands, and creative projects. We redesigned the website and its landing page to put that footage front and center, giving the Atlanta-based studio a store that feels as cinematic as the work it sells.

The challenge

Drolux had a growing library of high-end aerial content and a flagship A5 Airframe product, but the site did not do the visuals justice. The footage needed to lead, the video and photo catalogs needed a clear path to purchase, and the whole experience had to load fast and feel premium across devices.

What we did

We rebuilt the site around the footage itself, leading with full-bleed video on the landing page and a clean split between the Videos and Photos catalogs. The redesign brought a consistent visual system across the home, product, and about pages, tightened the browse-to-buy flow, and gave Drolux a storefront that matches the quality of its aerial work.

Outcome

Full website and landing page redesign shipped`

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Overview

Yooro is a platform that simplifies the securitization and ownership of complex illiquid alternative assets for EU and Swiss investors. We designed and built the landing page that introduces the product, pairing clear, confident copy with a 3D and illustration system that makes an intricate financial process feel approachable.

The challenge

Securitization is dense, technical, and unfamiliar to most people outside institutional finance. Yooro needed a landing page that could explain a genuinely complex offering, turning illiquid assets into EU-compliant, custodiable debt securities, without burying visitors in jargon. The design had to earn trust with a professional investor audience while still feeling modern and light.

What we did

We built the full landing page in Webflow, from layout and interactions through to launch. A custom 3D and illustration system carries the story across the page, visualizing how Yooro converts illiquid assets into tradable securities and giving structure to sections like Solutions, How We Compare, and Your Journey. The result is a page that reads clearly across its Hosted and Dedicated offerings and holds up to a demanding financial audience.

Outcome

‎Full landing page shipped in Webflow

‎Custom 3D + illustration system across sections

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Overview

Mamba is an award-winning SEO and GEO agency built to be the last search partner a brand ever needs. Rated on Clutch and SEMrush, B Corp certified, and trusted by 150+ clients across real estate, ecommerce, SaaS, and Web3, they needed a pitch deck that could carry that reputation into the room and close it.

The challenge

SEO is hard to sell and GEO is harder to explain. Generative Engine Optimization is new, technical, and easy to lose prospects on. Mamba needed a deck that made both legible to non-experts, proved credibility fast, and framed their pay-per-performance model as the obvious choice over traditional agencies.

What we did

We built a narrative-led deck that opens on the shift in how people search and lands on Mamba as the answer. Complex SEO and GEO services were distilled into clear, confident sections. Client proof from Engel & Völkers, Scotch Porter, Augmentus, and ekar was turned into scannable result moments. The whole thing was designed as a system Mamba could reorder and reuse across pitches, not a one-off.

Outcome

A reusable deck system the team can reorder for any prospect

Complex SEO and GEO services distilled into one clear pitch narrative

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Overview

Lumina is a developer toolset built to illuminate every stage of the workflow, from a first side project to infrastructure at scale. We shaped a brand and landing page that make a technical, AI-heavy product feel clear and focused, with the name drawn from the Latin lumen to signal light and clarity.

The challenge

Developer tools are easy to explain to engineers and hard to make feel inviting. Lumina needed a brand and site that signal real technical depth, from debugging to deployment, without drowning in jargon, while standing out in a crowded field of AI tools that all make the same promises.

What we did

We built the identity around the idea of light and clarity, then carried it into a landing page that leads with the core promise: less friction, less busywork, more time building. Motion and animation bring the product moments to life across the page, so a dense feature set reads as clean, modern, and easy to follow.

Outcome

Full brand identity and landing page delivered for an AI developer toolset.

A clear, modern system that turns a dense feature set into an easy story to follow.

Motion and animation built through the page to bring product moments to life.

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Overview

Where to Go is a mobile app that reimagines how people review and discover places. It blends the familiarity of location reviews with the visual, social feel of a photo feed, so friends can see where each other have been and make decisions from real images rather than dated, text-heavy listings.

The challenge

Place reviews today feel old and complicated, and they work poorly for a mixed audience of different ages and interests. The app needed an onboarding that quickly explained a new idea, a simple way to connect with friends and follow their visits, and a review experience anyone could enjoy. It also needed a personal, photo-led view of where people had been, built around the images they capture.

What we did

We designed a light, playful interface that pairs a warm salmon accent with clean white feeds and black buttons, letting the food and location photos carry most of the color. Rounded icons and buttons keep it friendly and approachable. We built out the full journey, from first-time onboarding and contact connection through the home feed, friends' visit details, comments, and a photo grid of everywhere they have been. A distinctive ratings guide, from star to shell, replaces the usual star scale with something warmer and more personal.

Outcome

‎End-to-end app flow designed, from onboarding to visit details

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Overview

Coffeel is a coffee shop with its own ordering app. People today do not want to wait in long queues, so the app lets customers order and pay from their phone, then simply grab their drink when it is ready. No lines, no waiting at the counter, just order ahead and pick up.

The challenge

Ordering coffee should feel faster than standing in line, or no one switches to the app. That means the path from opening the app to a placed order has to be short and obvious, with menu, customization, and checkout all within a few taps. The design also had to make pickup timing clear, so customers know when to arrive and never wait around for a drink that is not ready.

What we did

We built Coffeel from the brand up. We created the visual identity, including the logo, color palette, and typography, then carried that system into the full ordering app. From there we designed the complete experience, from the menu and product pages through customization, cart, and checkout, all built around a fast order-ahead flow, and produced motion work in After Effects to bring the key screens and transitions to life.

Outcome

Full brand identity.

Full order-ahead flow designed, from menu to pickup.

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Overview

Drinkdotbeer is a non-alcoholic beer brand that refuses to be boring about it. We designed and built the pre-order landing page that launched the brand, pairing a bold, playful identity with an irreverent voice that treats going alcohol-free as a punchline rather than a sacrifice.

The challenge

Non-alcoholic beer carries a dull, worthy reputation, and most brands lean into it. Drinkdotbeer wanted the opposite. The site had to sell a limited first production run, turn buyers into members of a "Dot-list" loyalty club, and move merch, all while keeping a comedic tone that stayed sharp without getting in the way of a clean pre-order flow.

What we did

We built the full landing page in Webflow, from the hero and product sections through a working pre-order checkout with Dot-list discounts, shipping, and tax breakdowns. The page carries the brand's voice throughout, from the Light, Dark, and Mixed six-packs to a wall of tongue-in-cheek "zero stars" reviews and a mailing list sign-up that promises brews and chaos. The result is a store that feels like a joke you want to buy into, built around a limited run and a membership hook.

Outcome

Landing page and pre-order store designed and built end to end in Webflow

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Overview

1-888-ECHO is an independent digital and creative marketing agency based in Jakarta, Indonesia. We designed and built the agency's landing page, including its motion design, and developed the site in Webflow.

The challenge

An agency's own website is its hardest brief, it has to prove the craft it sells in the first few seconds, or a prospective client scrolls away. 1-888-ECHO needed a landing page that felt unmistakably like a creative studio: motion and personality up front, not just a list of services. At the same time, the site had to load fast, hold up on mobile, and stay easy for a small team to edit after launch, no waiting on a developer for every copy change. Balancing that expressive, animation-heavy front end against a clean, self-serve build was the core tension we designed around.

What we did

We built a single-page site that leads with motion: an animated hero, scroll-triggered transitions, and a layout that carries the agency's personality from the first frame. Every section was designed in-house and assembled in Webflow, with a responsive breakdown for mobile and clean, editable components handed to the team.

Outcome

Designed the landing page and its animation, then developed the whole thing in Webflow so the team could ship and update it without a separate build pipeline.

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Overview

Asce is a live shop mobile app that redefines how people shop and sell online. It blends the convenience of e-commerce with the interactive feel of in-person selling, giving buyers and sellers one immersive platform. The app spans splash screens, a homepage built around live selling events, and tools that let anyone create their own live sell. Buyers can watch a stream, ask questions, and buy on the spot, turning a static online store into a real-time conversation.

The challenge

Live selling asks a lot of one screen. The interface has to carry a video stream, product details, and a checkout path at the same time, without burying any of them. On top of that, the same app serves two very different users. Buyers need to browse, watch, and purchase in a few taps, while sellers need a simple way to set up and run a live event. Designing one product that stays clear and fast for both sides was the hard part.

What we did

We designed the full app experience in Figma, from splash screens and onboarding through the live selling homepage, marketplace, product pages, and the live sell setup flow. We mapped the user flow for both buyers and sellers, set the typography and UI system, and produced high-fidelity screens for the core marketplace and live streaming views.

Outcome

2 user journeys designed: buyer and seller. Full flow from splash to checkout in one live-selling system.

Complete UI kit: typography, components, high-fidelity screens.

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Overview

Percam is a self-initiated concept: Odama’s reimagining of Loom, the video messaging tool for sharing quick recordings instead of writing everything out. We started from problems we hit while using the product ourselves, then explored how a recording app could feel faster and clearer to use.

The challenge

Recording tools ask people to think about capture, editing, and sharing all at once, which slows down what should be a two-second action. The exercise was to redesign that flow from a real user’s frustration, not a brief, and push a fresh UI direction while keeping it credible against a mature, well-funded product.

What we did

We ran an open design exploration across the recording app UI and its supporting website, from the library page to the core recording flow. We tested multiple UI directions, then built out detailed assets and a polished preview to show how the concept holds together end to end.

Outcome

A polished concept preview showing the redesigned recording flow end to end

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Overview

Whalet is a finance brand built to help people manage their money without the usual intimidation. We paired a friendly, approachable identity with clear UI and UX, so a category that often feels cold and complex reads as calm, human, and easy to trust.

The challenge

Finance apps tend to feel serious and hard to approach, which pushes everyday people away from tools meant to help them. Whalet needed a brand warm enough to feel welcoming and a product clear enough to make money management simple, while still reading as credible and secure.

What we did

We built the brand from the ground up: a whale and orca logo, a brand philosophy, and a full brand book that set the tone across every touchpoint. That system carries into a finance mobile app UI, a credit card design concept, and a landing page, so the identity, the product, and the marketing all feel like one friendly, coherent whole.

Outcome

Full finance brand delivered, from a whale and orca logo to a complete brand book

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Overview

HandyCake is a home bakery digital storefront built around warmth, hand-crafted care, and playful indulgence. We shaped a brand and landing page where every touchpoint feels welcoming and authentic, from a retro modern identity to a simple, appetizing way to order.

The challenge

Home bakeries often read as generic or amateur online, which undercuts the care that goes into the product. HandyCake needed an identity with real personality, cozy and charming without tipping into childish, while keeping the ordering flow clean and easy so browsing turns into a purchase.

What we did

We built the identity from the ground up: a retro modern look, a cozy palette of soft cream and warm terracotta orange, and a lineup of whimsical pastry mascots that give the brand a friendly, personal face. That system carries into a landing page with clean product layouts and a simplified ordering process, so the whole experience feels handmade, honest, and easy to buy from.

Outcome

One warm, retro modern system carried from brand into a working landing page.

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Overview

DOT is an all-inclusive POS and restaurant management platform that runs every part of an operation, from taking orders to tracking inventory, in a single system. In 2022 the team came to us ahead of their go-to-market push with a product that already worked and a brand that didn't exist yet. We built the identity from the ground up and rebuilt their pitch into a deck that could hold a room.

The challenge

Restaurant tech is a category that all looks the same. Blue gradients, a laptop mockup, a grid of feature icons. DOT needed to be recognisable in a screenshot, not just in a full brand guideline. The audience made it harder: the same brand had to feel approachable to a single-outlet café owner and credible to a chain running twenty locations. And "all-inclusive" is the kind of promise that quietly turns every pitch into a feature list, which is exactly the deck DOT arrived with.

What we did

We built the identity around the name. A dot is a full stop, the point where things end, and that became the idea: every restaurant operation ends here, in one place. The dot carries through the system as its base unit, from the icon set to the layout grid, in a palette warm enough for a single café and restrained enough for a chain. For the deck, we stopped presenting modules and started presenting a day. The story follows an operator from first order to close, and each problem introduces the part of DOT that solves it. The features didn't change. The order they arrived in did.

Outcome

Complete brand identity: wordmark, logo system, dot-grid icon library, colour palette, and type system

Brand guidelines covering logo usage, layout grid, tone of voice, and application rules

Brand applications: app icon, business cards, social templates, merchandise, and in-store collateral

Pitch deck, restructured from a feature index into a narrative built on a single operating day